Hooks for Facebook can now deliver customized music recommendations straight to your inbox. Once a week Hooks compiles the latest recommendations for every user and sends them out as a customized email to each participating user. In addition to being personalized, the recommendations are genre specific. So users who choose Rock as their preferred genre will only receive rock recommendations. As always, Hooks learns from how you rate music in the application. So if you don't like the recommendations being generated, simply give low ratings to the songs you dislike and Hooks will recalculate your preferences. This personalized email marketing is done through integration with the Constant Contact API. By using the Constant Contact REST API, Hooks can automatically create and schedule email campaigns with personalized custom fields for each recipient. A sample of the Hooks recommended music newsletter is show below.
Hooks for Facebook is designed specifically to recommend music to you based primarily on music that your friends like. After all, aren't we more likely to have common musical interests with our friends than with people we don't know? The newest release of Hooks for Facebook now features a "Friends" tab to make this clearer than ever. This new tab allows you to browse and preview the music that your friends have recently rated. This is a great way to spy on what music your friends like and dislike as well as to get some insight on where your recommendations are coming from. Naturally, not everyone wants their friends snooping around in their music reviews. As always, we respect this and give users an easy way to opt out of this feature with a simple click in the Settings tab.