Hooks Integrates with Constant Contact
Hooks for Facebook can now deliver customized music recommendations straight to your inbox. Once a week Hooks compiles the latest recommendations for every user and sends them out as a customized email to each participating user. In addition to being personalized, the recommendations are genre specific. So users who choose Rock as their preferred genre will only receive rock recommendations.
As always, Hooks learns from how you rate music in the application. So if you don’t like the recommendations being generated, simply give low ratings to the songs you dislike and Hooks will recalculate your preferences.
This personalized email marketing is done through integration with the Constant Contact API. By using the Constant Contact REST API, Hooks can automatically create and schedule email campaigns with personalized custom fields for each recipient. A sample of the Hooks recommended music newsletter is show below.


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